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  •   over 12 years ago

Audience

Hi, quick question on the stay covered challenge... Is the intended audience the patients or the providers? The challenge information mentions patients, but the judging criteria mentions targeting providers and organizations. Thank you.

  • 5 comments

  • Manager   •   over 12 years ago

    Good Morning and thank you for the question! The answer is both. The challenge is to develop a marketing/outreach campaign designed for use by providers and community-based organizations in targeting individuals. The motivational messages should be targeted to beneficiaries but the format and delivery vehicles should be developed with providers in mind. Ultimately, our goal is to give providers materials they can use in communicating with clients about the importance of maintaining coverage. Please write back in with any other questions and good luck! Thanks again.

  •   •   over 12 years ago

    Great, thanks for your answer. One more question... Are the actual graphic representations of the idea, or the idea itself more important? Will the graphics be reproduced by professionals if an idea is chosen, or do the graphics need to be of a quality ready for use? Thank you!

  • Manager   •   over 12 years ago

    Thanks for another great question. Although the graphic representations are important and will be a factor in the evaluation, the motivational messages and the quality of the strategy are more important. Thanks again and best of luck!

  •   •   over 12 years ago

    Great thank you. And how many submissions are allowed per person? And is there a minimum page requirement for the explanation in the stay covered challenge? Thank you.

  • Manager   •   over 12 years ago

    Multiple submissions are allowed per person/organization but only one award per person/organization per challenge. There is not a minimum page requirement for the explanation. Thanks again and best of luck!

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